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Pride of Sport is built on the belief that not all champions wear medals. Its DNA is not sporting excellence, but human impact. Inspired by the values of its sister brand, Pride of Britain, it celebrates extraordinary people and the difference they make.
It’s not about who wins, but who makes it possible. From grassroots coaches and volunteers to mentors and changemakers, Pride of Sport shines a light on the people who inspire others, bring communities together and use sport to change lives.
Because behind every great sporting story are people whose impact deserves to be recognised.
Bringing stories to life through video-first storytelling, digital content and audience participation, with opportunities for founding partners to co-create content with Reach Studio and engage audiences year-round.
Bringing grassroots heroes to the fore through Reach’s national scale and trusted local newsbrands, connecting communities across the UK.
A live entertainment experience at the Copper Box Arena, bringing inspiring stories to life through sporting challenges, audience interaction and well-known sporting faces.
Part of the REACH family
For sponsorship and partnership opportunities designed to integrate your brand into the heart of the national conversation.
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Not all champions wear medals.
It’s time to celebrate the people who make sport
matter.