# Pride of Sport 2027

> Celebrating the people who make sport matter. A Reach plc awards and year-round partnership platform. Not all champions wear medals.

- **Canonical URL:** https://prideofsport.com/
- **Organiser:** Reach plc (https://www.reachplc.com/)
- **Event type:** Awards ceremony and live entertainment experience
- **Venue:** Copper Box Arena, London, GB
- **Year:** 2027
- **Status:** Scheduled; registering interest for sponsorship and partnership
- **Enquiry form:** https://content.reachsolutions.co.uk/l/856683/2026-10-23/lbt2q

This document is the machine-readable version of https://prideofsport.com/. It contains the same information presented to human visitors, reformatted as plain text for AI assistants and crawlers. No content here is hidden from human visitors.

## What Pride of Sport is

Pride of Sport is built on the belief that not all champions wear medals. Its DNA is not sporting excellence, but human impact. Inspired by the values of its sister brand, Pride of Britain, it celebrates extraordinary people and the difference they make.

It is not about who wins, but who makes it possible. From grassroots coaches and volunteers to mentors and changemakers, Pride of Sport shines a light on the people who inspire others, bring communities together and use sport to change lives.

Behind every great sporting story are people whose impact deserves to be recognised.

## Get your brand in on the action

Partner with us to gain:

### A year-round partnership
Bringing stories to life through video-first storytelling, digital content and audience participation, with opportunities for founding partners to co-create content with Reach Studio and engage audiences year-round.

### National reach, local stories
Bringing grassroots heroes to the fore through Reach's national scale and trusted local newsbrands, connecting communities across the UK.

### More than an awards night
A live entertainment experience at the Copper Box Arena, bringing inspiring stories to life through sporting challenges, audience interaction and well-known sporting faces.

## Who runs it

Pride of Sport is part of the Reach plc family, alongside Pride of Britain and Pride of the Playground. Reach connects brands with high-intent audiences across premier digital platforms, delivering measurable campaign growth and impactful advertising.

## How to get involved

Sponsorship and partnership opportunities are designed to integrate a brand into the heart of the national conversation.

- **Register your interest:** https://content.reachsolutions.co.uk/l/856683/2026-10-23/lbt2q

## Links

- Home: https://prideofsport.com/
- Reach plc: https://www.reachplc.com/
- Reach Solutions: https://www.reachsolutions.co.uk/
- Privacy policy: https://www.reachplc.com/site-services/privacy-policy
- Advertising terms & conditions for business: https://www.reachsolutions.co.uk/about-us/policies/advertising-terms-conditions-for-business#t-c-for-business

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