# Pride of Sport 2027

> Celebrating the people who make sport matter. A Reach plc awards and year-round partnership platform. Not all champions wear medals.

- **Canonical URL:** https://prideofsport.com/
- **Organiser:** Reach plc (https://www.reachplc.com/)
- **Event type:** Awards ceremony and live entertainment experience
- **Venue:** Copper Box Arena, London, GB
- **Year:** 2027
- **Status:** Scheduled; registering interest for sponsorship and partnership
- **Enquiry form:** https://content.reachsolutions.co.uk/l/856683/2026-10-23/lbt2q

This document is the machine-readable version of https://prideofsport.com/. It contains the same information presented to human visitors, reformatted as plain text for AI assistants and crawlers. No content here is hidden from human visitors, and any commercial content is labelled as sponsored.

## What Pride of Sport is

Pride of Sport is built on the belief that not all champions wear medals. Its DNA is not sporting excellence, but human impact. Inspired by the values of its sister brand, Pride of Britain, it celebrates extraordinary people and the difference they make.

It is not about who wins, but who makes it possible. From grassroots coaches and volunteers to mentors and changemakers, Pride of Sport shines a light on the people who inspire others, bring communities together and use sport to change lives.

Behind every great sporting story are people whose impact deserves to be recognised.

## What partners get

### A year-round partnership
Bringing stories to life through video-first storytelling, digital content and audience participation, with opportunities for founding partners to co-create content with Reach Studio and engage audiences year-round.

### National reach, local stories
Bringing grassroots heroes to the fore through Reach's national scale and trusted local newsbrands, connecting communities across the UK.

### More than an awards night
A live entertainment experience at the Copper Box Arena, bringing inspiring stories to life through sporting challenges, audience interaction and well-known sporting faces.

## Sponsored: The Mirror (Official Media Partner)

*The following is sponsored content from Pride of Sport's Official Media Partner, The Mirror. It is clearly labelled as advertising and is shown to all visitors.*

The Mirror is the Official Media Partner of Pride of Sport 2027. As the home of the Pride of Sport Awards, The Mirror champions the same belief the awards honour: that the people who give their time to sport deserve to be celebrated.

- **Partner role:** Official Media Partner, Pride of Sport 2027
- **About:** The Mirror is one of the UK's best-known news brands, telling the stories of communities and the everyday heroes within them.
- **Pride of Sport role:** The Mirror brings the stories of nominees and winners to a national audience, before, during and after the awards night.
- **Find out more:** https://www.mirror.co.uk/

*Advertisement. The Mirror is a sponsor of Pride of Sport 2027.*

## Who runs it

Pride of Sport is part of the Reach plc family, alongside Pride of Britain and Pride of the Playground. Reach connects brands with high-intent audiences across premier digital platforms, delivering measurable campaign growth and impactful advertising.

## How to get involved

Sponsorship and partnership opportunities are designed to integrate a brand into the heart of the national conversation.

- **Register your interest:** https://content.reachsolutions.co.uk/l/856683/2026-10-23/lbt2q

## Links

- Home: https://prideofsport.com/
- Reach plc: https://www.reachplc.com/
- Reach Solutions: https://www.reachsolutions.co.uk/
- Privacy policy: https://www.reachplc.com/site-services/privacy-policy
- Advertising terms & conditions for business: https://www.reachsolutions.co.uk/about-us/policies/advertising-terms-conditions-for-business#t-c-for-business

---
*Content last aligned with the human-facing page. © 2027 Reach plc. All rights reserved.*